About

Work Experience

• Solution Consultant & Enterprise Architect, Blue Acorn iCi

  2022 - Present

  Enterprise architecture and commerce strategy for Fortune 500 clients across retail, B2B,
  marketplace and omnichannel, from pre-sales through delivery governance.

  • Architected one of the first Adobe Commerce PaaS-to-SaaS (Cloud Service) migrations, storefront-on-Edge-Delivery-Services first, converting ~131 platform customizations to App Builder apps

  • Technical architect for a 398-storefront B2B commerce platform spanning 200+ campuses on a single Adobe Commerce instance, with AEM Cloud Service, Universal Editor, and a React Native mobile app

  • Commerce lead on competitive Adobe Experience Cloud pursuits against Salesforce and SAP for multi-billion-dollar manufacturers, with Adobe naming the firm its top partner recommendation

  • Led solution architecture for a pharmaceutical standards replatform on Oracle Commerce, Algolia, and Drupal via GraphQL, through production launch in 2026

  • Authored Adobe's Gartner Magic Quadrant customer-evidence submissions for the firm's flagship B2B commerce references

  • Established governance framework for open-source Adobe Commerce App Builder ISV integrations (Stripe, Adyen, Yotpo, Bazaarvoice, ShipStation)

  • Built the firm's AI-augmented pre-sales practice: agent-assisted RFP and vendor-questionnaire response, a published enterprise AI governance framework, and audit-trail-first automation running in CI

  • Led Shopify Plus pursuits across North America and APAC, including an Australian fashion retail group and a global technology company's employee store, working directly with Shopify partner and leadership teams on solution design and sell-in

  • Teach on the job as a matter of course, having brought engineers from first commit to independent delivery across fifteen years, and coach solution consultants on solution construction, difficult customer conversations, and the internal politics where most technical pre-sales work actually stalls

  • Led commerce strategy and technical architecture for 40+ enterprise clients including Microsoft, Adobe, Subaru, American Eagle, Starbucks

  • Delivered executive oral presentations and technical discovery workshops for NBC Universal, OneTrust, PayPal, Turner Broadcasting, DISH, AT&T

• Director of Solution Engineering, Blue Acorn iCi

  2020 - 20211 year

  Directed solution engineering with direct reports through the reorganization from pod-based
  to project-based delivery, up to the formation of the solution consulting group.

  • Led the solution engineering function with direct reports through a firm-wide delivery reorganization

  • Carried architectural and technical-win accountability across the portfolio during the transition off the pod model

• Technical Architect - Adobe Commerce, Blue Acorn iCi

  2011 - 20209 years

  Led DEC, one of Blue Acorn's delivery pods, from roughly 2014 until the pod structure was
  wound down in 2021. Grew it from about ten engineers to twenty or thirty as the other pods
  consolidated into it, at which point it maintained the bulk of the firm's client
  implementations. Owned everything engineering: architecture across every project in the pod,
  deployments, DevOps, go-lives, release strategy, and coaching.

  • Led the DEC delivery pod from roughly ten engineers to twenty or thirty as other pods consolidated into it, ultimately maintaining the bulk of the firm's client implementations

  • Held architectural accountability for five to ten concurrent enterprise projects at any given time, alongside deployment, DevOps and go-live ownership

  • Established architectural standards and governance practices for 25+ enterprise clients

  • Defined multi-region infrastructure patterns serving 150+ locales across 4 global data centers

  • Created organization-wide CI/CD automation and deployment standards adopted across all teams

  • Led platform strategy for hybrid cloud architectures integrating Adobe Experience Manager with Commerce

  • Coordinated cross-functional teams and third-party vendors to ensure technical alignment and delivery consistency

• Managing Editor, Experience Digest

  2025 - Present

  Managing editor for an independent publication covering Adobe Commerce and Adobe Experience
  Manager: release notes, security bulletins, and operational monitoring for the Adobe
  Experience Cloud ecosystem. Side business providing thought leadership and technical content.

• Fractional CTO, Nalli Silks and Sarees

  2023 - 20263 years

  Strategic technology leadership and platform rationalization for a heritage retail brand, partnering
  directly with the CEO. Assessed total cost of ownership across the commerce estate and matched platform
  capability to actual business scale, retiring accumulated technical debt that was blocking customer
  experience work, and optimizing content delivery with Fastly.

  • Strategic technology leadership partnering directly with the CEO on platform and cost strategy

  • Total-cost-of-ownership assessment across the commerce estate, matching platform capability to business scale

  • Optimized content delivery infrastructure using Fastly to improve performance and reduce cost

  • Led platform migration that retired technical debt blocking customer experience innovation

  • Restored feature parity with competitive retailers through targeted technology modernization

• Technical Lead, 131 Digital

  2010 - 20111 year

  Led technical architecture and implementation at boutique digital agency in Pawleys Island, SC.
  Built custom MVC framework (Fusion) powering multiple local business websites. Specialized in
  Drupal and WordPress development for small to medium-sized businesses.

  • Architected custom MVC framework (Fusion) powering multiple client sites

  • Drupal and WordPress development for SMB clients

Projects Experience

• orgware - Platform for Member Organizations

  2025 - Present

  Founded and operate orgware, a hatcher.ltd product: a composable platform giving member
  organizations a verifiable system of record they actually own. Six services covering
  enrollment, contact, meetings, a governance corpus, email and identity, and social
  syndication, built on Cloudflare Workers, D1, and R2. The design premise is ownership and
  durability: the operator owns the software, the organization owns its record, and the whole
  estate runs inside free-tier limits so continuity never depends on a funding cycle.
  waccamaw.org is the flagship production instance.

  Key achievements

  • Defined the product, the architecture, and the commercial model (free self-hosted, transparent fully portable hosting, no lock-in)

  • Flagship instance serves 900+ members and 800+ governance records at $0 monthly hosting cost, peaking near 6% of the Cloudflare free tier

  • Built a git-native records pipeline where verification verdicts are the queue and every verified claim is anchored to a SHA-256 hash of its source

  • Designed the platform to be agent-legible, so non-technical administrators can raise an issue and have it triaged and shipped the same day, with a human always owning the deploy

  • Ships continuous releases to every instance rather than periodic replatforms

• Agentic Engineering Practice

  2025 - Present

  Designed and operates an agentic engineering practice across client delivery and personal
  infrastructure: multi-agent systems running in production, authored Model Context Protocol
  servers, and a published governance model for adopting AI inside an enterprise without
  losing the audit trail. The through-line is that an agent's output has to be reviewable
  like any other artifact, so the delivery pipeline, not the chat window, is the runtime.

  Key achievements

  • Built a native macOS meeting-capture application in Swift using on-device Apple Speech transcription and on-device summarization, with no cloud round trip, so confidential conversations never leave the machine

  • Operates a multi-agent system of five production agents with per-agent model routing, scoped tool access, and Slack-native interfaces, backed by a persistent knowledge graph

  • Authored multiple Model Context Protocol (MCP) servers running in production, giving any compliant agent client governed, permission-scoped access to organizational data

  • Published an enterprise AI governance framework: a four-tier promotion ladder from personal experiment to sanctioned tooling, using git as the governance layer so policy changes arrive as pull requests

  • Designed an audit-trail-first automation pattern in which every inference is a reviewable artifact behind a deterministic verification gate, running daily in CI since April 2026

  • Delivers RFP responses and 200+ question vendor security questionnaires with agent assistance at materially lower cycle time, and built the markdown-to-deck and markdown-to-PDF toolchains producing client-facing deliverables

• Enterprise Search on Algolia

  2024 - Present

  Search architecture and consulting across two enterprise programmes. At Nestle, advised on
  search across several brands in the portfolio, including the Life Sciences side, where
  Algolia backs discovery for distinct catalogs and audiences under one operating model. At
  United States Pharmacopeia, led solution architecture for the store.usp.org replatform,
  where Algolia is the search layer alongside Oracle Commerce Cloud, a Drupal content layer
  over GraphQL, and a React storefront with punchout for institutional buyers. Production
  launch 2026.

  Key achievements

  • Advised on Algolia-backed search across several Nestle brands, spanning distinct catalogs, taxonomies and buyer audiences under a shared operating model

  • Led solution architecture for a pharmaceutical standards replatform where Algolia serves discovery over Oracle Commerce Cloud and Drupal via GraphQL, through production launch in 2026

  • Designed relevance, indexing and merchandising approaches sized for enterprise catalog scale rather than demo data

  • Integrated search with punchout and role-based access, so institutional and individual buyers see the catalog they are entitled to

• Adyen - Adobe Commerce App Builder Payment App

  2025 - 20261 year

  Led pre-sales solution framing, technical architecture, and ecosystem alignment for the
  community-driven, open-source Adobe Commerce App Builder payment app for Adyen.
  Facilitated go-to-market strategy between Blue Acorn iCi, Adobe, and Adyen through
  in-person executive alignment sessions in New York and at Adobe Summit Las Vegas.
  Positioned as best-in-class payment app enabling enterprise clients and the broader
  Adobe Commerce community to adopt out-of-process payment extensibility.

  Key achievements

  • Authored open-source App Builder payment app architecture for Adyen

  • Facilitated in-person executive alignment with Adyen leadership in New York and at Adobe Summit Las Vegas

  • Drove go-to-market collaboration across Blue Acorn iCi, Adobe, and Adyen partner ecosystems

  • Established open-source community governance model for App Builder payment apps

  • Positioned the app as the ecosystem standard for enterprise Adobe Commerce payment processing

• Adobe Commerce App Builder - ISV Partner Integrations

  2025 - Present

  Led Adobe's rollout of Commerce App Builder integrations for key ISV partners.
  Open-source implementations enabling out-of-process Adobe Commerce integrations across
  payments, reviews, ratings, and shipping. Authored reference apps for Stripe, Adyen,
  Yotpo, Bazaarvoice, and ShipStation that established the ecosystem patterns now used
  by the broader Adobe Commerce community.

  Key achievements

  • Authored open-source App Builder reference apps for Stripe, Adyen, Yotpo, Bazaarvoice, and ShipStation

  • Established ecosystem governance and contribution model for community-driven App Builder integrations

  • Defined out-of-process extensibility patterns adopted across Blue Acorn iCi and partner deliveries

• Store Locator - Adobe Commerce Storefront App

  2025 - Present

  Open-source Store Locator app for Adobe Commerce combining App Builder backend services
  with Adobe Commerce Storefront blocks. Reference implementation demonstrating how
  composable storefront blocks integrate with App Builder for one of the most common
  merchant requirements, addressing a long-standing native gap in Adobe Commerce.

  Key achievements

  • Authored reusable Storefront blocks pattern integrating with App Builder backend services

  • Established open-source reference implementation for merchant store locator use cases

  • Demonstrated end-to-end App Builder + Storefront blocks composition pattern for the community

• Adobe Commerce Devcontainer Template

  2024 - Present

  Open-source devcontainer template for Adobe Commerce / Magento Open Source local
  development. Standardizes the onboarding path for Adobe Commerce contributors and
  partners by providing a one-click VS Code / GitHub Codespaces development environment
  with reproducible PHP, Composer, and tooling versions.

  Key achievements

  • Established standardized local development environment for Adobe Commerce contributors

  • Enabled one-click GitHub Codespaces onboarding for Adobe Commerce and Magento Open Source

  • Lowered barrier-to-entry for community contribution and partner enablement

• Kai USA (Adobe Commerce as a Cloud Service Pilot)

  2025 - Present

  Platform modernization to Adobe Commerce as a Cloud Service as one of the first customers
  using this new exciting platform. Leading technical architecture and implementation.

  Key achievements

  • Early pilot customer for Adobe Commerce as a Cloud Service platform modernization

  • Led solution architecture and cloud-native infrastructure design for next-generation commerce platform

  • Established technical governance and deployment standards for cloud service adoption

• Lovesac

  2023 - Present

  Introduced Lovesac to Adobe Experience Manager Edge Delivery Services and led groundbreaking
  pilot of Universal Editor. Worked directly with Adobe architecture team to establish Lovesac
  as first customer to market with Project Crosswalk (later Universal Editor), making them a
  marquee customer for Adobe's innovative in-context editing platform.

  Key achievements

  • First customer to pilot and deploy Project Crosswalk (Universal Editor) in production

  • Introduced AEM Edge Delivery Services adoption strategy and collaborated directly with Adobe architecture team

  • Established Lovesac as marquee Adobe customer demonstrating innovative in-context editing technology

• Aramark - B2B Commerce and Mobile Platform

  2023 - Present

  Two programmes for Aramark on a composable Adobe Commerce backend. First a React headless
  storefront for B2B breakroom ordering, then a mobile-first campus services super app serving
  300+ college and university campuses, built in Expo and React Native against Adobe Commerce
  GraphQL, with multi-campus context, ordering provider abstraction across GrubHub, DoorDash and
  CBORD, meal plan and dining points integration, and native home-screen widgets.

  Key achievements

  • Architected a headless React storefront on a composable Adobe Commerce backend for B2B self-service ordering

  • Designed multi-campus architecture using Adobe Commerce store views as campus contexts across 300+ campuses

  • Established a provider-agnostic ordering abstraction over GrubHub, DoorDash and CBORD

  • Delivered native iOS home-screen widgets and meal-plan authentication via Adobe Commerce customer tokens

• Visual Comfort (Circa Lighting) - ACCS Migration

  2026 - Present

  Leading enterprise migration assessment and architecture for Visual Comfort / Circa
  Lighting from Adobe Commerce Cloud (Magento 2.4.7, 128 custom modules across 9 namespaces,
  30 third-party extensions) to Adobe Commerce as a Cloud Service using App Builder for
  out-of-process extensibility, with Edge Delivery Services frontend.

  Key achievements

  • Authored full migration POV including module inventory, price book mapping, and phased roadmap

  • Designed App Builder out-of-process extensibility strategy replacing in-process custom modules

  • Established hybrid ACCS + Edge Delivery Services architecture pattern

• Earlier enterprise engagements

  2015 - 20249 years

  Selected commerce engagements before the current Adobe Experience Cloud practice. Pre-sales
  technical design for Microsoft's Xbox Design Lab D2C initiative; automated test environments
  for Nintendo's online eShop; multi-platform integration for Apple's worldwide digital channel;
  a unified Le Creuset codebase serving 150+ locales across four global data centres, through to
  their transition to Salesforce Commerce Cloud; and an Olympus product customizer with a custom
  Digital River payment module replacing a sunsetted provider.

  Key achievements

  • Global-scale multi-platform commerce integration for Apple's worldwide digital channel

  • Unified codebase serving 150+ locales across 4 worldwide data centers, with multi-region infrastructure and global deployment patterns

  • Pre-sales technical design for a multi-tenant enterprise commerce platform supporting global markets

  • Deployment automation and governance for high-security controlled test infrastructure

Technologies

Volunteer Work

Publications

Interests